In the year 1920 Adi Dassler tailored his first sneaker. The History of the brand with the three stripes is intrinsically tied to the history of Hip Hop. Celebrities like Run DMC made Adidas the embodiment of old school. Besides innovative developments in the sports industry the brand developed itself to an authentic fashion label. Adidas comes constantly with new limited fashion lines, reanimated classics and an own "originals"-design. Adidas is a brand which is sticking to its roots and through that wins permanently new aficionados.
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