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Working on an ultra-short timeline, Frank Liew and the Qubic crew were able to bang out a great installation on behalf of Nike Sportswear for their LIVESTRONG collection. In addition to showing the obvious products associated with the project, the installation also gave a chance to showcase other aspects of the project including the bicycle and Tour de France components due to Lance Armstrong’s involvement. A profile map of the gruelling Tour de France Stage 20 (Montelimar – Mont Vernoux) as well as a deconstructed yellow bike complete the installation. A cancer-survivor himself, Lance Armstrong has spent a large amount of his time raising funds for cancer awareness and research and with Nike Sportswear on-board, the two parties will see all proceeds from the sales of the collection benefit the LIVESTRONG foundation.

source: hypebeast

More pics after the jump

Tags: nike, Sneakers, sportswear

This entry was posted on Monday, July 13th, 2009 at 14:36 and is filed under Brands, Sneakers, Sports. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.