Complex & HBO Partner with ALIFE to Produce Hat Series Inspired by “How to Make it in America”

To celebrate the premiere of HBO’s “How to Make it in America,” HBO and Complex magazine partnered with ALIFE to produce a series of 5-panel hats inspired by the new show, starring Bryan Greenberg, Victor Rasuk and Kid Cudi.
Legendary NY graffiti artist and “How to Make It in America” guest star Lee Quinones worked with ALIFE founders Rob Cristofaro and Arnaud Dellecolle on a custom design that evoked the show’s “American Dream” theme. The image of a pair of crossed fingers holding a hundred dollar bill represents the hustle and hope for success.

Only 300 hats were produced and can be found in 3 classic colors: black, red and heather grey.  Complex.com will be giving 100 hats away via an online sweepstakes. Make sure to visit Complex to enter for their chance to win.

Tags: 5-panel hat, alife, bryan greenberg, collabo, complex, hbo, how to make it in america, kud cudi, movie, series, tv, victor rasuk

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Tags: 5-panel hat, alife, bryan greenberg, collabo, complex, hbo, how to make it in america, kud cudi, movie, series, tv, victor rasuk

This entry was posted on Monday, February 15th, 2010 at 12:44 pm and is filed under Brands, Colabo, Movies, News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.