Billionaire Boys Club’s Season 11 is shaping up to be one of its best, as behind the scenes footage has just been released showcasing some of newest ideas & designs from Pharrell’s BBC label. The collection consists of a wide range of creative pieces, including the “Nothing” Boutique sneakers”. What items from the collection caught your eye? Follow the link for the video.  Season 11

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The introduction of the new G-Series marks a major step in the evolution of Gatorade from a sports drink to a sports performance innovator. Scientists collaborated with athletes such as Usain Bolt, Serena Williams, Peyton Manning, Misty May Treanor, Dwayne Wade, Derrick Jeter, Ellery Hollingsworth and Landon Donovan to create the new Gatorade G-Series. The new series is a line of sports performance products that fuel athletes before (Gatorade Prime 01), during (Gatorade Perform 02) and after (Gatorade Recover 03) workout, practice or competition.

During the week of Superbowl XLIV, the KicksOnFire crew was invited to the Gatorade Performance Lab in South Miami, which showcased scientists conducting performance tests on NFL’s top athletes, including:

Overview: Gatorade scientists conducted Athlete Performance Testing on several NFL players to educate each player about their individualized fluid needs, fuels used during exercise, and how the new G-Series fits into their training before, during and after their workouts. The testing included several steps:

• Estimation of body composition via BOD POD air displacement chamber. (pictured below)
• Pre-test weight-in and urine collection.
• 30-min cycling session.
• Post-test weigh-out.

The KicksOnFire Crew got a chance to sit down with Vincent Jackson (WR) of the San Diego Chargers to discuss his experience with Gatorade’s new G-Series line-up and his workouts:

Since they’re KicksOnFire.com, they HAD to ask him about his sneaker game. They got a chance to ask him several questions about his collection and how he would match up again Kobe in a one on one game:

Also check out some pictures of the Gatorade Performance Lab after the jumb.

Source: kicksonfire

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“On Fire” is the first clip from Lil Wayne´s official solo project “The Rebirth”. Pretty much censored compared to the original version but the essence is still at hand. Have a look at your own.

Source: lamjc

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A truly inspiring video that explains the story of the Asics in origami. Amazing stuff !!
Check out the video HERE

Source: Pop whore

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Photographer/Director Estevan Oriol and Mister Cartoon go way back. Not just partners on The Joker Brand clothing, the duo worked through SA Studios and successfully pushed their art into the market place, working with clients such as Nike, Toyota, Harley Davidson and Rockstar Games. This time around, Oriol and Mister Cartoon are back to create the album art for Snoop Dogg’s upcoming album, Malice In Wonderland, due to drop on Dec 8. It is interesting to see the completed work, but it is even more intriguing to see how the artists work and collaborate. Check out the behind the scenes video for making the album packaging and get psyched– not just about Snoop’s upcoming tracks, but also to appreciate the artwork that went into it.

Source: myspace.com

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What do you get when you put one producer and one vocalist in a studio for one day – and let them chop up and mix everything from Stone Roses via Miike Snow to Bloody Beetroots? You get the Swine Flu Shot Mixtape from Swedish duo Anthony Mills & Olle Cornéer, the Super Viral Brothers. Known for mashing up Aphex Twin with Justice, Throbbing Gristle with Karlheinz Stockhausen, Raymond Scott with Marcel Duchamp, Fela Kuti with Benga and Crookers with Iggy and The Stooges, they’re back with a second dose. So download the mixtape, watch the video and protect yourself against our times.

Click here to listen and download the SVB Swine Flu Shot Mixtape

Click here to watch the video for “Hot Chocolate + Polar Bear Rug”

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Is it a PR stunt or not? Nobody knows. Fact is Lady Gaga and Kanye West annouced their tour “Fame Kills” just to cancel it again. Now rumours say that there still will be a tour. If this proofs to be true – we will see! For now have a look at the trailer for the tour.

Source:  Fame Kills from kwest on Vimeo.

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Great news for those of you who still remember Disneys´ cult movie Tron from 1982. The official trailer for TRON Legacy has now been released with the movie hitting the cinemas presumably in 2011. You can find a short plot summary and interesting details about the soundtrack after the jump.

Tron Legacy is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn, the tech-savvy 27-year-old son of Kevin Flynn, looks into his father’s disappearance and finds himself pulled into the same world of fierce programs and gladiatorial games where his father has been living for 25 years. Along with Kevin’s loyal confidant, father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. The official trailer can be seen above, recently premiering at the San Diego Comic Con. With Daft Punk creating the sound track for this movie, TRON Legacy will be a movie not to miss out on.

Source: Billionaire Boys Club / hypebeast

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Ironlak Team USA in LA 2009 from SUPERVISION FILMS

Augor, Enue, Ewok, Jaes, and Pose painting live at 33third, Los Angeles, CA. Promotional Ironlak Team USA event.

Source: KeycityCrew

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The T Shirt gun from Nike Nike Sportswear is selling it for $1,500.

Source: likecool

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