Complex & HBO Partner with ALIFE to Produce Hat Series Inspired by “How to Make it in America”

To celebrate the premiere of HBO’s “How to Make it in America,” HBO and Complex magazine partnered with ALIFE to produce a series of 5-panel hats inspired by the new show, starring Bryan Greenberg, Victor Rasuk and Kid Cudi.
Legendary NY graffiti artist and “How to Make It in America” guest star Lee Quinones worked with ALIFE founders Rob Cristofaro and Arnaud Dellecolle on a custom design that evoked the show’s “American Dream” theme. The image of a pair of crossed fingers holding a hundred dollar bill represents the hustle and hope for success.

Only 300 hats were produced and can be found in 3 classic colors: black, red and heather grey.  Complex.com will be giving 100 hats away via an online sweepstakes. Make sure to visit Complex to enter for their chance to win.

Alife x Barneys Everybody High Scratch Pack

Once again Alife teams up with Barneys New York. For Summer 2009 they worked on the Everybody High Scratch Pack, which consists of three colorways – mustard, grey and burgundy. All three come with tonal and contrast laces and feature a small yellow embroidery on the heel. The pack will be released today and into the weekend at all Barneys locations, with the sneakers going for 130 USD.

Source: Highsnobiety

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Alife x Colette x Casio G-Shock 75

Today we show you a three-way collaboration between Alife, Colette and Casio. They created an all-white G-Shock 75, which features the word Paris on one of the straps, and Alife on the other. The watch arrived earlier today at Colette.

Source: Mashkulture

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Alife x Reebok Classic Leather Lux

Alife and Reebok’s fruitful partnership continue on with this latest release, the Classic Leather Lux. Based on one of Reebok’s classic silhouettes, the shoe is marked by a subtle embossed pattern featuring Alife’s iconic font logo. Three colors include black, gray and white, each sharing the same black speckled midsole. Also packaged with each shoe are three different lace choices. The shoe has hit select retailers in Europe and Asia.

Soure: Hypebeast

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The best Sneaker Stores of the World – Alife Rivington Club NY

In some circles, a pair of just-released or limited edition Nike or Adidas sneakers can have more social cachet than—and cost just as much as—the right pair of Manolo Blahniks. So if your style is more Neptunes than Nikki Hilton, check out Lower East Side sneaker store Alife Rivington Club, which bears no resemblance to Foot Locker. With no exterior signage and a barely-marked buzzer to let customers in the locked door, the shop has the feel of a James Bond-style gentleman’s club: Purple carpeting covers the floor, a low, green leather couch runs against an ostrich-skin wall, and, opposite the couch, numerous individually lit, built-in cubbyholes display the shop’s undeniably cool sneakers. Above the cubbies, more sneakers sit behind locked glass. Featuring the absolute latest and highest-end styles from all the major brands, the sneaker stock rotates often, with new arrivals coming in about once a week. Hot items sell out quickly, however, and in order to make room for the Next Big Thing, Alife doesn’t restock. So if you want a certain pair, act fast. — Andrew Sessa

Source: NY Mag Pics: Freshnessmag

http://rivingtonclub.com/

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Barneys x Alife Everybody Mid Patent Pack

Barneys has released today their latest collaboration with Alife. They worked on the Everybody Mid Patent Pack.

“The shoes have the same elastic cord and ALIFE brand embossing from the first Barneys collab, but this time the sneakers are taken up a step with patent leather and the introduction of the Barneys man on the heel and sole. Starting today, they’re available exclusively at Barneys and Barneys Co-op locations for $140.”

Source: Highsnobiety

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Barneys New York x ALIFE “The Orange Pack”

Working with their classic Everybody Hi and Everybody Mid sneakers, ALIFE hooks up again with Barney’s New York on The Orange Pack. Combining full grain, perforated and crinkle patent leathers with orange accenting the kicks maintain a crisp, clean look. The co-branded project featuring both ALIFE and Barneys logos throughout is available at select Barney’s locations including their online store.

Source: Hypebeast