Posts Tagged ‘gatorade’
Gatorade x KicksOnFire – Vincent Jackson Interview (San Diego Chargers)
The introduction of the new G-Series marks a major step in the evolution of Gatorade from a sports drink to a sports performance innovator. Scientists collaborated with athletes such as Usain Bolt, Serena Williams, Peyton Manning, Misty May Treanor, Dwayne Wade, Derrick Jeter, Ellery Hollingsworth and Landon Donovan to create the new Gatorade G-Series. The new series is a line of sports performance products that fuel athletes before (Gatorade Prime 01), during (Gatorade Perform 02) and after (Gatorade Recover 03) workout, practice or competition.
During the week of Superbowl XLIV, the KicksOnFire crew was invited to the Gatorade Performance Lab in South Miami, which showcased scientists conducting performance tests on NFL’s top athletes, including:
Overview: Gatorade scientists conducted Athlete Performance Testing on several NFL players to educate each player about their individualized fluid needs, fuels used during exercise, and how the new G-Series fits into their training before, during and after their workouts. The testing included several steps:
- Estimation of body composition via BOD POD air displacement chamber. (pictured below)
- Pre-test weight-in and urine collection.
- 30-min cycling session.
- Post-test weigh-out.
The KicksOnFire Crew got a chance to sit down with Vincent Jackson (WR) of the San Diego Chargers to discuss his experience with Gatorade’s new G-Series line-up and his workouts:
Since they’re KicksOnFire.com, they HAD to ask him about his sneaker game. They got a chance to ask him several questions about his collection and how he would match up again Kobe in a one on one game:
Also check out some pictures of the Gatorade Performance Lab after the jumb.
Source: kicksonfire
Thursday, 11.February.2010 | Posted in Brands, News, Sports, Videos by · Comments OffMichael Jordan x Gatorade Limited Edition Collection
Jordan Brand has the tendency to release limited runs in sets of 23 or multiples thereof. This amazing collection we’re featuring here doesn’t have any Jordan Brand-ing, but this might satisfy those of you who are eagerly anticipating the rumoured ‘Gatorade’ Air Jordan VI. Sole Collector recently received number 4 in a set of only 23 of these crazy packages from ‘G’. Inside is a special edition Gatorade-emblazoned Rubbermaid cooler, complete with MJ hang tags.
Opening the cooler reveals two molded foam layers supporting a total of six special edition 32 ouncers. Each features something about Mike’s basketball or business careers, with #5 depicting his heroic ‘Flu Game’ performance and a Sharpeed signature. Last but not least is a Sony eBook reader that came preloaded with a special message from MJ himself. With super-limited collections like these, you’ve got no chance of getting one (except maybe getting lucky on the ‘bay), so enjoy the photos after the jump and let us know which is your favourite flavor.
Source: sneakernews
More pics after the jump.
Friday, 03.July.2009 | Posted in Brands, Celebrities by · Comments OffGatorade Tastemaker “What is G” Program Fitted Caps
While some people might have seen the recent What is G commercial featuring the voice over of popular artist Lil’ Wayne, the video was just among a larger feature recently launched by Gatorade. The Gatorade Tastemaker Program featured a number of memorable pieces together in one awesome package. First presented in a ZERO Halliburton aluminum case, the inside features a number of co-branded products. Among the mix is a Gatorade x LeRoy Jenkins x Estate LA hat, LeRoy Jenkins x Gatorade shirt, Gatorade x Bose noise-canceling headphones and an iPod Touch featuring a message from the living legend Michael Jordan describing “What is G”. To cap things off is a number of new Gatorade bottles A rumored 80 packages are in existence.
Source: Hypebeast
More pics after the jump.
Thursday, 22.January.2009 | Posted in Brands by · Comments Off
