After an argument with his brother (Adi Dassler of "Adidas") Rudolf Dassler founded his own Shoe factory all scopes. With names like PelÈ, Serena Williams, Boris Becker and Michael Schuhmacher, Puma was on constantly on the winners side. And with designers like Jil Sander and Philippe Starck Puma created an innovative fashion line and became one of the biggest lifestyle companies of the world.
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