After their projects with Justice & So-Me in 2009 and MIKA in 2010, Coca-Cola now has teamed up with Daft Punk for their Club Coke 2011 campaign. This edition consists of two aluminum bottles, gold and silver, paying tribute to the helmets of the group. Both of these bottles will be available March 21 at colette, Paris in a collectors box, and individually at the end of March in some Monoprix shops and nightclubs. Coca-Cola has also announced that an exclusive item that will be unveiled during May on Daftcoke.com, with an online contest organized to win this object. Right below you can see the official announcement of the upcoming commercial that will air on French television and radio to promote the project. The tune of the video already gives an idea of where this is going! You can see more pics after the jump, too.
The newest Nitro Team movie is out, featuring Skullcandy Pro Eero Ettala showing his typically, relaxed finnish style and amazingly high standard on the board. Take a look at that part of the movie, that shows his awesome skills which made him one of the most respected all-round boarders. Especially keep an eye on the extreme Rodeo 720 up the stairs.
KeapHope collective produced a short video – a dope ride with some sweet Nooka gear through New York City. They captured the true essence of the Nooka Strip (belt), the versatility of it, the ability to add appeal to any outfit as well as the unique mechanisms that reinvented an everyday item by improving functionality. Created and Directed by Dan Dealy, Gustavo Roman and Jamie Falkowski. Editing courtesy of Gustavo Roman. Featuring Tiga’s „Turn the Night On“.
Here´s a little teaser for the all-new artist-driven campaign G-SHOCK launches with their Urban Shock Artist Program. Three different graffiti artists, DEMS333, ROID, and SKORE183, will take part as they each offer their own respective take on a CASIO G-SHOCK watch. The video seen here offers a first insight into the project as the artists discuss the importance of colors and how it affects their artwork. Stay tuned for more details regarding the G-SHOCK: Urban Shock Artist Program.
Is it a PR stunt or not? Nobody knows. Fact is Lady Gaga and Kanye West annouced their tour „Fame Kills“ just to cancel it again. Now rumours say that there still will be a tour. If this proofs to be true – we will see! For now have a look at the trailer for the tour.